Privacy and Cookie Policy

Privacy Promise

AT SUPERSTORE Limited collect and process Personal Data belonging to Customers and Prospects. We keep your information confidential, in accordance with the General Data Protection Regulation (GDPR) (EU) 2018, the UK Data Protection Act (2018) and will not use it for any other purpose.

We use Personal Data to administer customer accounts, orders, and payments. In addition, to help you navigate our website quickly as well as alerting you to special offers and other new products and services from AT SUPERSTORE Limited.

We recommend reviewing your data protection rights listed on the ICO website ( for further information. We pride ourselves on our transparency and would be happy to field any queries you may have about how your data is held.

What information do we collect?

AT Superstore Limited may collect Personal Data provided by yourself, including the following:

  • Contact Information, including your name, postal address, email address and telephone numbers,
  • Order history and payment details,
  • Correspondence, including by letter, email, web chat, social media, and phone,
  • Marketing preferences,
  • Responses to competitions, promotions, and surveys,
  • Website usage data, including cookies and IP addresses

AT SUPERSTORE Limited does not store any payment details.

What do we do with the information we collect?

In order to comply with Data Protection Laws, AT SUPERSTORE Limited needs a lawful basis to process your Personal Data. We use the following lawful reasons to obtain and use your Personal Data. Where you have provided your “Consent”, we will process your Personal Data for discretionary purposes, including:

  • Managing your marketing and communication preferences,
  • Sending marketing information from us and third parties acting on our behalf,
  • Inviting you to enter competitions, prize draws, promotions, and free giveaways.

As a Customer, you enter into a “Contract” with us. We use this lawful basis to provide you with service communications and to:

  • Take, process, and fulfil your orders,
  • Ensure quality assurance, including post-purchase feedback,
  • Administer your account, including contact details, order, and payments history,
  • Inform you of changes in pricing.

We have a “Legitimate Interest” to process your Personal Data, including for the following purposes:

  • To improve and grow our business,
  • Direct marketing, including social media and other online display advertisements,
  • Personalise your website experience,
  • Inform you of new products, discontinued products and changes in formula,
  • Invite you to participate in Customer Surveys,
  • Optimise the effectiveness of our advertising,
  • Inform you of our support for Charity and Good Causes.

Who do we share this information with?

We may share your information with third party partners acting on behalf of AT SUPERSTORE Limited. The information will only be used to fulfil a service and all our partners must act in accordance with the regulations of GDPR.

We may share anonymous/anonymised information with third parties, or agents or contractors of AT SUPERSTORE Limited.

How do we protect your data?

We take great care in protecting your personal data. We have physical, digital, and managerial security processes and measures in place to ensure the utmost security at all times and our building and secure areas are access controlled.

How can you access the data?

As part of the GDPR regulations you have a right to access the information we hold on you. Should you wish to obtain a copy of the information we hold on you, you can do so by contacting our Customer Services department on


If you are unhappy with how your Personal Data is processed by AT SUPERSTORE Limited, you have the right to complain to our Customer Services department. If you remain unhappy, following AT SUPERSTORE Limited’s response to your complaint, you have the right to lodge a further compliant with our Supervisory Authority, The Information Commissioners Office (ICO).

The ICO's address is: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow Cheshire, SK9 5AF. You can also contact them by telephone on 01625 545 745 or via their website at

How can I cancel my account?

In accordance with GDPR, you can cancel your account and anonymise your data. To do this, log into your account online, go to “My Account”, scroll to the bottom and choose “Delete Account”. Due to legal requirements, invoices, credit notes & sales orders will remain. A member of the customer services department will also be notified that you have made the request and will double-check the automated process to ensure it has been carried out correctly.

Please note that this action is not reversible. Should you wish to order from us after you have anonymised your data, you will have to sign up for a new account.

Should you require further information about this process, you can contact our Customer Services department on

Cookies explained

At AT SUPERSTORE Limited, we primarily use "cookies" to maintain your browsing experience on our website. A cookie is a small piece of information that is stored by your internet browser onto your computer's hard drive, or tablet or mobile device. Our use of this technology does not mean we know any information about you. Our use of cookies is designed only to provide you with a better experience when using the AT SUPERSTORE Limited website. We have no desire or intent to infringe on your privacy while using the AT SUPERSTORE Limited website.

What are cookies?

Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to save this file on your computer or mobile device and gain access to information. Information collected through cookies and similar technologies may include the date and time of the visit and how you use a particular website or mobile application.

Why do we use cookies

Cookies make sure that during your visit of our online shop you remain logged in, all items remain stored in your shopping cart, you can shop safely, and the website keeps running smoothly. The cookies also ensure that we can see how our website is used and how we can improve it. Furthermore, depending on your preferences our own cookies may be used to present you with targeted advertisements that match your personal interests.

What type of cookies do we use?

Essential cookies

These cookies are necessary for the website to function properly. Some of the following actions can be performed by using these cookies. - Store articles in a shopping cart for online purchases - Save your cookie preferences for this website - Log in to your account. We need to check whether you are logged in.

Performance cookies

These cookies are used to gather statistical information about the use of our website, also called analytics cookies. We use this data for performance and website optimization.

Functional cookies

These cookies enable more functionality for our website visitors. These cookies can be set by our external service providers or our own website. The following functionalities may or may not be activated when you accept this category. - Live chat services - Watch online videos - Social media sharing buttons - Login to our website with social media

Advertising / tracking cookies

These cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites. If you accept these cookies, we may show our advertisements on other websites based on your user profile and preferences. These cookies also save data about how many visitors have seen or clicked on our advertisements to optimize advertising campaigns.

How can I switch off or remove cookies?

You can choose to opt out of all but the necessary cookies. In the settings of the browser, you can change the settings to ensure that cookies will be blocked. Most browsers provide you with an explanation on how to do this in the so-called 'help-function'. However, if you block the cookies, it is possible that you will not be able to enjoy all the technical features our website has to offer, and it may negatively affect your user experience.